Strategic storytelling (now with 100% more AI)
Thursday 20 March 2024, 23:30 - 01:00 UTC, Stage 1
Learn how we can build a strategic framework for our storytelling, and then use generative AI tools to generate variants and inspiration.
We all know stories are engaging. And we know that AI brings the potential to flood the market with stories that are ... not. This session tackles the challenge of using AI to enhance, not dilute, the art of storytelling. While storytelling without strategy is mere fiction, we will explore how to integrate a strategic framework into your storytelling to align user needs and organisational goals and then efficiently use AI as a tool.
Drawing from groundwork in strategic storytelling, we'll dissect successful strategic stories, identify their key elements, and discuss how AI can be used to offer novel variations and inspiration. We will us a framework for storytelling and then adapt AI to generate story variants and analysing structures. This helps us see AI as a beneficial tool, not a threat, and helps us diffuse the fear around this tech.
We will also emphasise responsible innovation, crafting stories with AI that prioritise people's best interests. You will come away empowered with skills and a framework to create engaging, strategically sound stories that have people at their center and to make sure AI works effectively for you and your business needs.
A tool to takeaway
In this session, you’ll receive a template to help you and your teams think more strategically about how to build a story that is both good for users and also solves a business problem. The template will also help you to engineer AI prompts in order to get your story variants started faster.
Understand how to develop and use a strategic framework for your organisational storytelling.
Use AI tools to take your strategic framework and generate variants and inspiration for the stories that you create.
Use AI tools responsibly to innovate with storytelling.
Meet your session facilitators
Tizzy Asher (USA)
Director of Content Design, Meta Reality Labs
Tizzy Asher has been working in UX and content design since long before there was an official name for it. She is currently head of content design for Meta Reality Labs, where she supports a team of content designers who are working to make new technology like XR and AI clear, human, and understandable for products like Meta Quest 3 and Ray Ban | Meta. Prior to that, she was a director of UX at Expedia, where she led teams focused on landing pages and user generated content. She has been teaching strategic storytelling for years and is fascinated by how the rise of AI requires us as content creators to pivot our approaches. Outside of work, she keeps busy by taming the blackberries in her yard on an island near Seattle and being managed by too many cats.
Languages spoken: English
A global problem they’d love to solve: Climate change
Something they can’t be without: Coffee, cats, and good bread