Creating visualisations for content strategy and content modelling
Wednesday 20 March 2024, 21:30 - 23:00 UTC, Stage 1
How can even the most artistically challenged content professional create visualisations to really enhance your content strategy and improve collaboration?
Content professionals are adept at using words to describe, persuade, and define. This session introduces a complementary tool: visual approaches to enhance our content strategies. Whether you're a seasoned designer or feel artistically challenged, this session offers valuable insights for all.
We'll explore the power of visuals in defining problems, creating alignment, and generating strategies. The focus will be on practical methods to start creating your own visual models, frameworks, and ecosystem maps. This includes understanding existing systems, building new mental maps, and developing innovative solutions.
Additionally, the session will cover how visualisations can aid in fostering understanding and alignment with others. We'll delve into mapping content ecosystems, customer journeys, and content models. Attendees will learn not only when to create visualisations but also how to choose the right type for their needs, ranging from simple sketches to more polished references.
This session aims to equip content professionals with the skills to effectively use visual tools, enhancing their ability to communicate complex ideas and strategies. It's an opportunity to expand your toolkit and bring a fresh perspective to your content strategy work.
PS if you don’t have an artistic bone in your body, this is still for you.
A tool to takeaway
Your tool will be your own hands in this session, but you’ll walk away with a whole range of visualisation techniques using whiteboarding tools like Miro and Mural that you can start to apply to your projects right away. You’ll also have the opportunity to have your visualisations reviewed by others.This session will help you to…
Know when to use visualisations and how they might add value at particular points in developing a content strategy.
See a wide range of examples of visualisations that just about anyone can produce without any graphic design skills.
Understand how to use visualisations to foster connections, collaborations and understanding between functions.
Meet your session facilitators
Jael Schultz (USA)
Content Architect, American Express
Jael graduated with a bachelor's degree in graphic design, and started working in digital content accidentally. She fell in love with it and has been working in digital strategy ever since, for over a decade. She specialises in content strategy and information architecture, and has also worked as a ux writer and content designer. She’s currently in-role as a Content Architect at American Express.
Jael's design education gives her a unique lens on visual problem solving. She enjoys messy information problems, and creating order from chaos. Her superpower is simplifying concepts and relationships and making them tangible with visuals. In her personal life, she's usually out for a run, trying out a new recipe, or so absorbed in reading a book that you can't get her attention.
Languages spoken: English
A global problem they’d love to solve: Healthcare disparity
Something they can’t be without: Books