Creating understanding between content professionals and developers
Wednesday 20 March 2024, 21:30 - 23:00 UTC, Stage 1
Understand how developers think about content and how to work with them to create a smoother experience on every project or digital team.
Despite working on the same product, to the same goals, and sometimes in the same teams, the different roles involved in creating digital products can feel like they’re a universe apart. Our different skills and expertise can hold us apart. But it doesn’t have to be that way.
For as long as teams continue to grow and work in silos, there will always be a disconnect. And some of the biggest frustrations of all come as content strategists and designers find increasing friction when working with developers, engineers and programmers.
Our work is increasingly cross-disciplinary, and our roles continue to blur and overlap. In order for us to get the best result, we need to appreciate how each other works. And understanding developers and programmers can be the most challenging of all. However, when we are able to understand how developers think about content, we can bridge the gap and create a smoother experience for everyone involved.
In this session you’ll hear firsthand from a developer who happens to love content strategy, learn how he thinks about content, and understand how the different roles can collaborate better at each stage of the project lifecycle.
A tool to takeaway
You’ll be introduced to a project plan template that creates single source documentation for the entire team, irrespective of their role. This template can also be used with clients and internal stakeholders to ensure that absolutely everyone in a project is working from the same single source truth, creating transparency and mutual understanding.
This session will help you to…
Understand how developers think about content and how you can work more effectively with them.
Learn approaches and techniques at each stage of a digital project lifecycle to generate continuous understanding and collaboration.
Use the project plan template and adjust or adapt it for your own individual organisation and teams.
Meet your session facilitators
Paulo Fernandes (Canada)
Co-founder and lead web developer, Luscious Orange
Paulo is the co-founder and lead web developer of Luscious Orange, a digital agency based out of Winnipeg, Canada. He manages the company’s cross-disciplinary team and specialises in finding a balance between design, programming, marketing, and content. A degree in Computer Engineering led him down a path where he spent the first decade of his career as a one-person team. He was forced to learn and appreciate the various aspects and challenges of what it takes to build and maintain websites.
He now leads an agency with a focus on understanding different perspectives from both his clients and his team members. After years of collaborative work, with a wide range of clients, he's built a skill in appreciating different points of view and explaining web topics in a way that doesn't make you feel like an idiot.
Languages spoken: English
A global problem they’d love to solve: Hunger. We have so much food around us.
Something they can’t be without: Coffee and my yorkie Chloe