How to prioritise content requests and make informed decisions
Thursday 21 March 2024, 05:00 - 06:30 UTC, Stage 2
How to navigate numerous content requests in your inbox without feeling that you have to please everyone and burn your team out in the process.
In this session, we address a challenge frequently faced by content, digital, and communications teams: managing a high volume of requests for new and updated content. Often, this 'business as usual' content leads to a reactive, rushed, and frenzied work environment, resulting in poor-quality content, frustrated stakeholders, disappointed users, and a burnt-out team.
We'll set the context by outlining the typical scenarios these teams encounter, including examples of how a lack of process for handling content requests can negatively impact the team, users, and the organisation. The discussion will delve into the consequences of not having efficient techniques for receiving, organising, and managing requests.
The session will then introduce several practical techniques for prioritising content, aimed at bringing structure and process to the workflow. These methods will empower teams to make confident decisions about content management.
We'll explore how implementing these techniques can transform the content team from reactive receivers to proactive and confident owners of requests. The focus will be on creating a positive working scenario where the team can effectively handle daily requests without feeling overwhelmed.
Attendees will leave this session with actionable strategies to optimise content request management, fostering a more efficient, responsive, and strategic approach within their teams.
A tool to takeaway
In this session you will be introduced to four different tools and techniques that you can use to prioritise your content efforts. These include RICE, MoSCoW, dot voting and the five whys. You’ll learn how to choose and use the right tool for you, and even how to combine some of them.
Make informed decisions about what content to prioritise
Gain confidence in saying no or when responding to content requests
Improve workflow and collaboration to focus on the right content
Meet your session facilitators
Robert Mills (Wales, UK)
Content Designer and Strategist, Fourth Wall Content
Robert Mills is the founder of Fourth Wall Content, working with clients on content strategy, content design and content operations. He has recently worked with Marie Curie, the RAF, Natural Resources Wales, Social Care Wales and NHS England.
He is a grader for UX Content Collective and produces The Content Strategy Podcast, hosted by Kristina Halvorson.
Rob is a journalism graduate and has previously worked as Head of Content for a Saas company, Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC.
Rob has written for online publications including Smashing Magazine, UX Booth and Content Marketing Institute. He speaks about content at leading industry events and is host of The Fourth Wall Content Podcast.
Languages spoken: English
A global problem they’d love to solve: Illiteracy in children and a lack of access to books
Something they can’t be without: A notebook and pen