Addressing digital disruption through effective sales and service content strategy
Thursday 21 March 2024, 03:15 - 04:30 UTC, Stage 2
Navigate digital disruption with effective content strategy. Gain insights, build trust, and stay ahead using practical tips and proven frameworks.
In a world where digital disruption is the norm, the pace and scale of change are unprecedented. This session focuses on harnessing effective content strategy to adapt to these changes and meet evolving customer needs. We'll delve into practical tips and frameworks for crafting content strategies that not only respond to digital disruption but also build customer trust and engagement.
Digital disruption isn't a new phenomenon, but its current rate of change is. Companies must now compete with digital disruptors through the right sales and service strategies, starting with robust content and service design. This session offers an opportunity to learn about developing sales and service content strategies that directly address the challenges of digital disruption.
Attendees will gain valuable insights into creating impactful content strategies. We'll share a playbook of frameworks that can be immediately applied in your work environment, offering direct benefits. The session aims to equip you with the knowledge and tools to adapt your content strategy in a rapidly changing digital landscape, ensuring your company remains competitive and your customers stay engaged.
A tool to takeaway
You’ll receive a playbook with a series of frameworks, matrices, checklists, tips and tricks to create an effective content strategy to address the sales and service needs of customers. This playbook will be one handy tool comprising trialled and tested tips that can be adopted straight away and tailored for your own specific use cases.
Understand how the pace of digital disruption is impacting customer service, the sales experience and overall expectations.
Learn how to shape service design and content strategy to respond to digital disruption and the impact on the customer experience.
A playbook to help you gain your customers’ trust, with handy tips and tricks that you can apply to your workplace right away.
Meet your session facilitators
Kanika Bhatia (Australia)
ANZ Bank, Australia.
Kanika Bhatia works as Digital Content Strategy Head with ANZ Bank Australia. She's popularly known among her peers as a customer-centric, digital-first advocate.
Being a certified digital practitioner, she leads agile teams on content strategy, content design, customer experience and service design. She helps bridge the gap between business requirements and customer needs. Her recent work includes four end-to-end digital transformation projects and personalisation strategies.