Shaping content design for neurodivergent audiences
Wednesday 20 March 2024, 14:00 - 15:15 UTC, Stage 1
Around 15-20% of the world’s population are neurodivergent, so how can we ensure our content allows for invisible differences in our brains?
Invisible differences in how our brains work presents a challenge in even the most inclusive of spaces where accessible design practices are embraced. But with the belief that signs of neurodivergence are present in around 1 in 5 people, if we ignore those differences and only create content for the neurotypical reader, we actively choose to exclude a large number of people.
We also know that when we intentionally create content that is accessible for neurodivergent audiences, we also create a significantly better experience for everyone. Accessible content is, after all, good content.
When it comes to content design, we mustn’t just consider the content that we publish. We must also apply inclusive practices to the ways in which we conduct audience research. In recent years, many focused agencies around the world have fostered neuro-inclusive research practices, growing an area of expertise that so many of us working in UX and content design can benefit from.
This learning block will empower and educate you in neuro-inclusive content design practices. You will learn skills and techniques that you can apply right away to your audience research and content creation.
A tool to takeaway
You will walk away from this session with a tool that will help you to shape and articulate the why, the what and the how of neuro-inclusive content design for your organisation. You will be able to use this tool to shape and influence your own design methods, and how you connect to the world.
Know how to persuade stakeholders to fully embrace neuro-inclusive content design practices.
Understand what to change in the way in which you approach audience research and content creation.
Be equipped with the research, insights and data to support you in embedded a neuro-inclusive content design practice.
Meet your session facilitators
Katrin Suetterlin (Germany)
UX Content Strategist and Consultant, Sutterlin.Design
One way or the other, Katrin is determined to remove barriers – within products and their user experience as well as between silos within organisations.
With a solid linguistic background and a degree in German and English literature, her goal in life is to support others. This support stretches from shaping how an audience is addressed across customer insights from user research to bringing end-to-end concepts to enhance and enrich any user journey.
During her university days, Katrin already was a freelance writer, now almost 20 years ago. The following 15 years in Katrin’s career after her degree include being a German language teacher, a performance marketer plus a SEO and social media specialist. She certainly has found her calling in the field of all things experience design, no matter which industry or setting, but loves working across teams for maximum business success and lots of ROI!.
Languages spoken: German, English, Swedish/French (enough to survive)
A global problem they’d love to solve: Animal cruelty, which is also cruelty not only through humans but also towards them.
Something they can’t be without: My glasses (astigmatism sucks)