Navigating your content through the shifting tides of search

Wednesday 20 March 2024, 16:25 UTC, Stage 1

Learn to navigate Google's shifting algorithms with resilient content strategies. Discover adaptation techniques for enduring visibility in the evolving search landscape.

Amidst the dynamic shifts in Google algorithms, your content strategy is the anchor of stability. As these algorithms become more targeted and frequent, adapting is not a choice but a necessity.

In this talk, we'll unravel the secrets of content resilience, touching upon multiple strategies. Discover how to ride the waves of search changes, ensuring your content not only survives but excels in the evolving search landscape. It's time to stay ahead in the ever-changing game of search and ensure enduring visibility.

Session takeaway

Understand how to use diverse content types and strategies to boost your online presence.

Meet your session facilitator

Begum Kaya (UK)
SEO Manager, Uprise Up

An enthusiastic SEO Manager at Uprise Up, Begüm spends her days helping charities develop genuinely effective strategies with minimal fuss.

Formerly an international SEO consultant, she specialises both in technical SEO and content strategy, and has spoken at a number of industry conferences, including Brighton SEO.

Begüm also moderates the Opinionated SEO Opinions web series, a collaborative venture with The Gray Dot Company, where she shares insights and experiences and gets to talk to brilliant hosts and guests who are enriching the industry.

It was the active and welcoming sense of community that first attracted her to SEO, so it’s her personal mission to both learn from and contribute to that community. She loves working in teams (although not on Teams - nobody loves that).

Beyond her professional life, she’s a passionate yogini, which means she’s flexible even when her calendar isn’t. She also practises mindfulness - though is yet to perfect it (any day now…)

Languages spoken: Turkish, English, Japanese

A global problem they’d love to solve: Immobility

Something they can’t be without: Totebags