Neurowriting: Deciphering brain, emotion, and societal bias for an optimised content strategy
Wednesday 20 March 2024, 17:30 - 18:45 UTC, Stage 2
Transform your approach to SEO and content marketing by understanding and drawing from sociological neurowriting to tap into subconscious audience drivers.
More and more often, individuals connect with content that deeply resonates with them. Content should not only address their questions but also tap into those unarticulated thoughts that they might not even be consciously aware of.
This is where sociological neurowriting shines. Integrating it with latent semantic indexing (LSI) can reveal insights that might otherwise be overlooked, elevating both your content strategy and individual pieces and allowing your content to rank and convert. In this session we will explore 'neurowriting' to transform your content approach and optimise it for SEO.
In an era where rapid content consumption is the norm, it's not just about information delivery; it's about crafting engaging and distinct experiences. Sociological 'neurowriting' taps into subconscious drivers, emotions, and perceptions, enabling the creation of content that genuinely connects and ranks better in search results.
We'll deeply analyse how individual behaviour, societal influences, and current digital trends intersect and influence our online searches and decision-making.
Our deep dive will encompass three sociological facets:
Understanding the brain's information processing
Emotions and their influence on decisions
Cognitive and social biases affecting perception.
A tool to takeaway
You’ll be introduced to LSI keywords and the associated tools that you can use to work with them, including LSI Graph and Google related searches. You’ll also be given a straightforward template to categorise terms based on their semantic connections, aiding in crafting mind maps for content planning.
Understanding what neurowriting is and how you can use it to enhance your approach to SEO and content planning.
Understand LSI keywords and how to work with them to offer your content much richer context for the reader and for search engines.
Understand how to use all of these tools to connect with our audiences much deeper, even on a subconscious level, through our content.
Meet your session facilitators
Veruska Anconitano (Portugal)
Multilingual SEO & Globalisation Consultant, Freelance
Veruska Anconitano is a Multilingual SEO & Globalisation Consultant with 24 years of experience working with established brands that seek to enter non-English-speaking markets. Her work is at the intersection of SEO and Internationalisation, where she manages workflows, processes, and projects.
Leveraging her background in sociology, sociolinguistics, SFL, semiotics, and a master's in Data Science, she follows a culturalised approach to SEO, Internationalisation, and localisation that merges sociology, sociolinguistics, and data. Aiming for equality and removing access barriers for everyone, Veruska often speaks at conferences and is a Google Women Techmakers Ambassador.
Languages spoken: Italian, English, Spanish, Japanese, Portuguese, Korean, French, and German (a little)
A global problem they’d love to solve: Women rights violation including gender-based violence, discrimination in education and the workplace, and inequities in legal and social systems
Something they can’t be without: Pizza. And pizza. And more pizza.