Harnessing data-driven storytelling for more impactful content design
Thursday 21 March 2024, 03:15 - 04:30 UTC, Stage 1
A picture paints a thousand words…and sometimes a strong data visualisation or infographic is the best content solution for your intended message and audience.
“What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good one.”
– Harvard Business Review
All organisations have a wealth of data to draw upon to create engaging visualisations and infographics, but knowing where to start is a challenge. There are dozens of different chart and graph formats – each with their own quirks – and endless possibilities for their application.
This interactive session has been designed for content professionals who want to harness data to tell more impactful stories, but do not have a background in statistics.
Participants will be introduced to a powerful new framework to identify data-rich storytelling opportunities across print and digital, and collaborate more effectively with colleagues to produce unique, compelling, and accessible content.
A tool to takeaway
You’ll be introduced to the eight key plots of data-driven storytelling, and understand how to apply this to your own content, and “pair” the right storyline with the right chart, graph, or infographic.
Understand the crucial difference between #dataviz and infographics, and why they should be part of your content toolkit.
Discover the eight key plots of data-driven storytelling.
Embrace visual storytelling opportunities, while ensuring accessibility.
Meet your session facilitators
Cameron Pegg (Australia)
Content and Storytelling Strategist, Cameronpegg.com.au
Cameron is a leading content strategist who is a passionate advocate for better
corporate storytelling. He has presented at ContentEd, Utterly Content, and All Day All Night, and is a regular speaker at CASE, Educate Plus, and Public Relations Institute of Australia events.
As a journalist, he writes features for The Australian and The Saturday Paper and previously hosted a regular segment on ABC Radio. Cameron has created a suite of content and writing courses for the Queensland University of Technology Executive Education program and is a founding editorial board member of the Journal of Education Advancement and Marketing (UK).
Cameron is also the creator of DataDeck – a new tool to help storytellers and teams devise data visualisations and infographics in a matter of minutes.
Languages spoken: English
A global problem they’d love to solve: Homelessness
Something they can’t be without: A good iced latte