Calculating the ROI of optimising content production
Thursday 21 March 2024, 05:00 - 06:30 UTC, Stage 1
Explore how to enhance your content team's efficiency. Learn to identify bottlenecks, optimise operations, and spend more time on high-value tasks.
In this session, we tackle a crucial but often overlooked aspect of content strategy: the operational efficiency of content production. Many organisations, particularly at the executive level, underestimate the complexity and resource intensity involved in producing content. The focus tends to be on the final product, neglecting the upstream blockers and bottlenecks.
Rahel will guide you through the content operations landscape, offering insights into identifying problem areas and calculating the ROI of addressing these issues.
We'll explore a case study of how one organisation managed to reduce their product support content by 80% through a thorough analysis and radical rethink of their operating model. We’ll illustrate how this efficiency was achieved, and discuss what you can take from this to apply to your own operating model.
We’ll also demonstrate that creating a strong operating model doesn't have to stifle productivity and creativity; rather, it provides more time for high-value tasks. You will learn how to focus your efforts on optimising the right operating model for your content team, turning operational efficiency into a strategic advantage.
This session is not just about understanding the problems but also about finding tangible solutions to enhance the overall content production process.
A tool to takeaway
In this session you will be introduced to the 7 types of waste in lean services. You’ll also be provided with a template that will support you to calculate the investment in content production, and use the same template to benchmark changes to ROI as you shift your process and approach.
Understand how to identify bottlenecks and blockers in your organisation’s content production process.
Know how to calculate the ROI of your content production process, and how to gain even greater return.
Learn ways in which you can shift how your content team spends their time so that they can focus more on high-value tasks.
Meet your session facilitators
Rahel Anne Bailie (UK)
Content Solutions Director, Technically Write IT
Rahel Anne Bailie is a seasoned Content Consultant with a strong track record of developing successful digital content solutions, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling content experiences. She makes the case for using operational efficiencies to increase ROI.
Rahel is a Fellow of the STC, ISTC, and The RSA. She is a recognised thought leader in the content strategy field, having authored and contributed to several industry books, magazines, and academic journals. She presents at events worldwide and has been a host and guest on numerous podcasts and webinars. She also teaches several courses in the only Content Strategy Master’s Program at FH-Joanneum in Austria.
Languages spoken: English
A global problem they’d love to solve: Useful information available universally
Something they can’t be without: My smart phone