Designing the experimentation plan

Thursday 21 March 2024, 02:00 UTC, Stage 1

Experiment design is crucial, blending statistical expertise with business insight and practical constraints, ensuring reliable outcomes.

This talk focuses on effective experiment planning and execution.

Designing an experiment is the most important part of experimenting. A well-planned experiment will lead you to trustworthy results and avoid bias when building a product. When an experiment is properly designed and implemented, it can help you succeed faster, be efficient, innovate, and generate value for your business and customers.

Session takeaway

Know how to be more secure in defining and designing the experimentation plan for your solutions.

Meet your session facilitator

Lucia Possas (Brazil)
Staff Product Designer, Stone

Lucia Possas is a Staff Product Designer based in Rio de Janeiro, Brazil. She has worked at large fintechs such as Nubank, one of the largest digital banks in the world with 90 million customers in 3 countries, and Stone, with millions of businesses as customers across Brazil. In addition, she also works on volunteer projects to include people in the technology market, giving free mentoring, speaking at events, providing professional support, and more.

She started her career in technology as a Content Designer, which was her main role for 4 years, but now works as a generalist Designer on more strategic projects, focusing on experimentation, business growth, and Design quality improvement.

On the personal side, she is passionate about animals, dreams of flying in a hot air balloon, and is an enthusiast of many things and causes.

Languages spoken: Native Portuguese, Fluent English, and basic Spanish

A global problem they’d love to solve: Social inequality and climate crisis

Something they can’t be without: Being surrounded by people I love and my furballs (aka my kitties)