6 content design shortcuts to reclaim your time and alleviate burnout

Thursday 21 March 2024, 02:25 UTC, Stage 1

We often strive for perfection, but our time and energy are limited. Learn how to timebox less-critical tasks from 2 hours to 10 minutes, while keeping your collaborators happy.

Content folks are naturally empathetic, curious, and high-achieving. We’re eager to fix all the broken user experiences and prove our value. But if we say “yes” to everything, our mounting list of tasks will burn us out.

Preserve your time and brain power for the important stuff. In this talk, you’ll hear six practical ideas for timeboxing tasks. Learn shortcuts where a “C+” effort yields “A-” results.

For example, pretend your boss asks you to gather user research insights for a big presentation. The 2-day version of this task might involve:

• interviewing some customers

• synthesising the data

• drafting stunning slides covering relevant insights

Instead, try the 10-minute version:

• Open the most relevant research study you’ve done or seen on the topic.

• Copy-paste a few customer quotes about pain points and needs.

• Email it to your boss, ugly formatting and all.

You may discover your 60-percent effort still yields 98-percent results at a fraction of the time cost.

Session takeaway

Simple, content-specific shortcuts that help you preserve your work-life balance while cultivating content design at your company

Meet your session facilitator

Bridget Lawrow (USA)
Senior Content Designer, Eventbrite

Bridget is a voracious learner and a content fangirl. She’s happiest organising workshops, debating button copy, and leading user research.

Bridget has been crafting words for the web for over a decade, working for tech companies like Deluxe and PTC. She learned how to distill complex information into simple language while working in higher education. She also earned a master's degree in strategic communication from the University of Minnesota.

As a senior content designer at Eventbrite, she uses language to foster clarity and help customers get things done.

In her free time, Bridget enjoys cooking, rock climbing, and making meticulous spreadsheets to impose order on all the things. Weirdly, her friends and family don’t share her excitement for pivot tables.

Languages spoken: I’m fluent in English and speak a little Spanish

A global problem they’d love to solve: The opioid crisis

Something they can’t be without: My English bulldog Ava