9 and a half questions to transform your audience research

Thursday 21 March 2024, 02:10 UTC, Stage 1

Find out how to get more out of your audience research by asking just the right questions at the right time.

We all want to learn as much as we can about our audiences so that we can provide content that works for them. But what should we ask them to make sure we’re providing them with the best possible experience? What questions are going to help us uncover the real nuggets that will help us really get to the heart of what they feel, what they want, and what they need from us?

Session takeaway

You’ll take away a bank of questions you can use to learn what will really resonate with your audience

Meet your session facilitator

Robert Perry (UK)
Director of Research, Pickle Jar Communications

Robert (usually known as “Pez”) is Pickle Jar’s lead on all aspects of information-gathering, audience research, user testing, and anything else related to content insights or customer understanding.

He has worked with schools, colleges, universities, membership organisations, charities, and education sector bodies. Whatever the work and whoever the client, Robert likes to find the connections between the driving forces of a project and the needs of the audience, with the aim of being able to satisfy both at the same time.

Before joining Pickle Jar, Robert worked on content creation and digital communications in the aviation industry. He studied communications and English literature at Newcastle University, and now lives in Newcastle. His favourite answer to any question is “it depends”.

Languages spoken: English

A global problem they’d love to solve: I want to make education something that everyone has access to, in whatever form they want or need it

Something they can’t be without: My kids! But also, a lot of coffee, my Kindle, and an internet connection