3 steps to more powerful personalisation
Wednesday 20 March 2024, 20:10 UTC, Stage 1
Power up your content and better engage your users by adopting these three steps to smarter your personalisation.
We already know that more personalised, tailored content can better engage and convert our customers. But delivering personalisation at scale can take considerable effort and focus.
In this session we’ll debunk a few myths about personalisation and cut to just three clear steps you can take to deliver smarter, more engaging content to better meet or delight your customers.
Session takeaway
Stop wasting time on personalisation which doesn’t add value to the journey
Minimise the effort required to deliver personalised content
Find the sweet spot between effort and reward
Meet your session facilitator
Dana Rock (UK)
Director of Content and Experience Design, Pickle Jar Communications
Dana is passionate about helping the education sector to create compelling content and experiences for their students and stakeholders.
A professionally trained and experienced content designer, Dana helps teams to harness data and insight to better understand their customers and create smarter content and experiences.
They have a track record in developing award-winning campaigns, nurturing high-performing content teams, and delivering integrated marketing and communications strategies to meet business goals.
Prior to joining Pickle Jar, Dana was Director of Marketing and Communications at the University of Derby.
Languages spoken: English
A global problem they’d love to solve: Making education accessible and inclusive
Something they can’t be without: Nature