Growing a content career across cultures
Tony Sheridan - Chair (Saudi Arabia)
Laurah Mwirichia (Ireland)
Rahel Anne Bailie (United Kingdom)
Mayowa Adeyemi (Norway)
In the last few years the content strategy and content design industry has started to reach global maturity, with companies aroung the world now embracing these disciplines.
This has created new and exciting opportunities for us to develop careers and experiences that transcend continents and cultures. In this panel we will hear the experiences of content and UX professionals who have traversed continents in the development of their career.
We'll explore what it takes to develop a trans-continental career, and understand how cultural difference can be a barrier or an opportunity in developing those career paths.
Tony Sheridan (Chair) is the Senior Digital Campaigns Manager at KAUST, one of the top-ranked research universities in the world. Since joining in April 2021 he has brought their campaigns to new heights, working with high-profile, truly global brand partners such as McLaren Formula 1 racing team, Times Higher Education, AAAS/Science, National Geographic, and more.
Tony has worked in branding, marketing, and communications for nearly 15 years, primarily within the Higher Education sector. He also has consulted extensively across the non-profit, community, and charity sectors helping organisations set ambitious goals, develop effective strategies, and deliver results.
Tony’s campaigns at KAUST have been recognised with multiple international awards.
Languages spoken: English (and a bit of Arabic)
A global problem they’d love to solve: Misconceptions of the Middle East, living here has opened my eyes and my mind more than I could have imagined
Something they can’t be without: Asana project management software, we've started using it for everything in work and I can't imagine my life without it now
Laurah Mwirichia is a Staff UX Content Strategist at Squarespace based in Ireland.
She is a Content & Experience Designer who loves bringing together the ever-intersecting worlds of copy and design. After several years as a freelance and full-time writer in NYC, she discovered her passion for UX and never looked back. Formerly at Aircall and Square (Block), Laurah now works on improving user experiences at Squarespace. You can follow her on Linkedin or Medium at @laurahevamwirichia
Languages spoken: English, Swahili
A global problem that you would love to solve: Climate Change
Something that you can’t be without: Chapstick
Rahel Anne Bailie is a seasoned Content Consultant with a strong track record of developing successful digital content solutions, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling content experiences. She makes the case for using operational efficiencies to increase ROI.
Rahel is a Fellow of the STC, ISTC, and The RSA. She is a recognised thought leader in the content strategy field, having authored and contributed to several industry books, magazines, and academic journals. She presents at events worldwide and has been a host and guest on numerous podcasts and webinars. She also teaches several courses in the only Content Strategy Master’s Program at FH-Joanneum in Austria.
Rahel is Content Solutions Director at Technically Write IT
Languages spoken: English
A global problem they’d love to solve: Useful information available universally
Something they can’t be without: My smart phone
Mayowa Adeyemi started off her career as a copywriter in advertising working on brands in different industries from telecoms to consumer goods. Her transition to tech started out with an interest in design and her experience with writing helped her decide to specialise in UX Writing.
She is very passionate about the integral role content serves in designing intuitive experiences for products that people use and enjoy. Her previous role was at Flutterwave, a Fintech company in Nigeria. She currently works as a UX Writer at Ardoq, an Enterprise Architecture software company in Oslo, Norway.
Languages spoken: English and Yoruba
A global problem that you would love to solve: Access to basic education for all children
Something that you can’t be without: My phone because it helps me stay connected to friends and family at home