Writing for humans, not users: Using a co-design approach

Wednesday 20 March 2024, 20:25 UTC, Stage 1

Learn how content designers can use co-design to steer content approach from a user-centred one to a human-centred one.

As content designers, we need to see our users not as users but as human beings. However, some of the methodologies used in a traditional design process, as exemplified by user personas, user needs, pain points, etc., do not equip us as content designers with the tools to achieve this.

In this talk, we’ll explore how co-design steers us from the traditional user-centred approach to a human-centred one. This allows content designers to account for the holistic needs of the user rather than their specific needs. Chika will share lessons learned from a recent project on how co-design can transform our work as content designers.

Session takeaway

Experience is more important to users than functionality. This is what motivates users to engage deeply with products. As content designers, we should focus on how to use words to create a positive experience for users. This starts by seeing them as humans/people rather than 'users'

In this session, You'll learn how co-design is different from the traditional design approach, and how it humanises the content design process. Armed with this insight, you'll be able to use words to create experiences that enhance the functionality of our products.

Meet your session facilitator

Chika Nwakanma (UK)
Junior Content Designer, Co-op

Chika is a junior content designer with Co-op Funeralcare with experience in using behavioural cues to craft clear, accessible, and engaging content to make products and features more personable. The bulk of his career has been in the non-profit space, where he has used content design principles to help disadvantaged and vulnerable people.

Chika is deeply passionate about understanding psychological and emotional drivers in people. He is interested in how words can change mental models and create a positive experience for people.

Chika has 2 master's degrees in Business Analytics and Anthropology and an undergraduate degree in Sociology. He currently resides in Manchester, UK.

Languages spoken: English, Igbo, Pidgin

A global problem they’d love to solve: Isms and schisms

Something they can’t be without: Audiobooks